/TT0 468 0 R /P 14 0 R /C /Normal << 176 0 obj >> endobj 26 0 obj >> 141 0 obj 235 0 obj 360 0 obj /K 1 << /TextAlign /Center << /Type /Page Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in /S /Normal Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality /Pg 27 0 R /Pg 27 0 R /Subtype /Link /CreatorInfo << /S /Normal endobj The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. 217 0 obj << /P 648 0 R /S /Normal Trust is a critical factor fostering commitment in relationships between service providers and customers. e`ot ommp`ratgmj (Aih`rsmj 1750, p. > << /S /Normal /K 115 2 [213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R endobj /P 14 0 R << Ajh qugt`, tf` omjtrary tm tf` '`v`rymj` emr fgns`ie n`tapfmr, lusg-, j`ss ainmst aiways gjvmiv`s iarc` ommp`ratgv` ajh nutu-, j`twmrks me suppig`rs, s`rvgo` p`mpi`, oustmn`rs, ajh gj-, twm k`y ofaraot`rgstgos pmsgt`h tm l` assmogat`h wgtf tf`, gjc suoo`ss. 72 0 obj /P 994 0 R endobj /K 96 /K 31 /P 14 0 R 274 0 obj /StructParents 1 endobj /Pg 31 0 R stream endobj << >> endobj 272 0 obj /S /Normal endobj >> The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. /P 14 0 R /Pg 29 0 R /S /Normal /A 760 0 R The commitment-trust theory of relationship marketing. /Pg 21 0 R << /Pg 25 0 R /A 972 0 R /S /bibliography /K 13 endobj /Contents 478 0 R /S /Normal /D << endobj >> /A 506 0 R 232 0 obj endobj 252 0 obj /C /Normal /P 948 0 R 247 0 obj /K 67 >> METHODS /Pg 21 0 R
Wauwatosa Summer School,
Interpersonal Trust Scale Scoring,
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