Fashion website Rino & Pelle uses a hamburger icon in the header menu, which is essentially a secondary menu since the main links are listed in the header. Here are some examples that show the difference. Counting clicks is just too superficial a metric. Be consistent in how you format and design your navigation interface. When you design your website navigation, you must carefully consider your visitors and website goals. When you hover over one of the nav items, a video preview of the project shows. Compare: If youd like more tips for improving clickthrough rates, we have an entire post about how to design a button. In anarticle on Distilled, SEO strategist Kristina Kledzik advises using Google Analytics and Google's Keywords tool to identify the search terms that most commonly bring people to your site. as an example. Ease of navigation is one of the biggest keys to the usability of a websites interface. We'll also explore website navigation best practices. The logo on the header stays fixed throughout all of the different pages, leading visitors back to the homepagea great practice for improving user experience. So click Start over in the top right. Onestudyfound that users weren't any more likely to quit a task after three clicks than after 12 clicks. Mostly Serious uses a typical hamburger icon (three horizontal lines) to indicate the presence of the menu. If you cut the number of links in half, youll double the amount of authority passed from the homepage, and increase the chance that your interior pages will rank high. This drop-down menu highlights the attention to detail that the site designer has. Use tab to navigate through the menu items. Any visitor (or robot) can tell, at a glance, what the company does. It boosts SEO. then you turn that section into case studies and rework the content accordingly. The earth-tone colors complement the natural materials, and the uneven splits of his site images carefully blend together, resulting in a distinctive look. We maintained that calling the blog section "articles" or "resources" would have a negative impact on user experience because it's less clear. Their classic menu sits on the left hand side of the new menu page, whereare their most recent blog posts populate on the right. But there is a right way to think about how you'll set up your navigation: By considering how you can enable first-time and repeat visitors to make the most of your website. And though this concept is deeply entrenched in the world of web design, it's been largely discredited. When creating a website, the different elements of the page should come together in guiding visitors through your site seamlessly and with ease. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. If there's limited real estate on your site or you don't want navigation taking up a large chunk of space, the hamburger navigation menu might be the right pick. Yes, that extends to your website navigation menus.
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