The role of group belongingness in a voting situation. Interested in science at a young age, he decided to pursue a career in psychology. Festinger further suggested that social comparison is a deliberate process but subsequent research has shown that comparisons can also be involuntary and automatic. The cult members (who had previously avoided publicity) immediately began a vigorous campaign to attract new recruits and media attention by describing how they had saved the world. Fogg, B. J. 27 Apr. document.write('Leon Festinger (Psychologist Biography) | Practical Psychology The Research Center for Group Dynamics gathered at MIT a pioneering group of psychologists and graduate students in psychology, who simultaneously carved out the work of the center and launched their careers at the cutting-edge of the field. Festinger sought to create situations that were real and important to the subject, arguing that only then might scientific psychologists be studying what subjects are experiencing, what some call hot cognitions set off by motivational and/or emotional forces, rather than cool cognitions, regarded as the product of rational thought.
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