According to M.Q. These cookies will be stored in your browser only with your consent. Small families with a focus on the parent-children relationship rather than aunts and uncles are most common. In absolute terms, the differences between the Belgian and Dutch participants in the comprehension and liking scores were small. This is in part due to Germans unwillingness to reveal personal information to potential strangers. Reviewing the use of Hall's high-/low-context concept, Culture, attitudes, and media patterns in China, Taiwan, and the U.S.: Balancing standardization and localization decisions, Openness in metaphorical and straightforward advertisements, Points of view and pieces of time: A taxonomy of image attributes, Perceived complexity and appreciation of visual metaphors by consumers with different cultural backgrounds, The effects of syntactic complexity on advertising persuasiveness, Toward a new generation of cross-cultural research, Attitude change: The information-processing paradigm, Figures of rhetoric in advertising language, Visual rhetoric in advertising: Text-interpretive, experimental and reader-response analyses, Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising, A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising, Thinking into it: Consumer interpretation of complex advertising images, The impact of verbal anchoring on consumer response to image ads, Beyond visual metaphor: A new typology of visual rhetoric in advertising, Comprehension's role in persuasion: The case of its moderating effect on persuasive impact of source cues, The influence of high/low-context culture and power distance on choice of communication media: Students' media choice to communicate with professors in Japan and America, Mediation analysis in social psychology: Current practices and new recommendations, Spectacular vernacular: Literacy and commercial culture in the postmodern age, The impact of perceived message complexity and need for cognition on information processing and attitudes, Hofstede's dimensions of culture in international marketing studies, The pun in advertising: A pragmatic approach, Examining the impact of culture's consequences: A three-decade, multilevel, meta-analytical review of Hofstede's cultural value dimensions, Half a century of measuring culture: Review of approaches, challenges, and limitations based on the analysis of 121 instruments for quantifying culture, The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials, The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries, Finding the tipping point: Visual metaphor and conceptual complexity in advertising, The role of comprehension processes in communication and persuasion, Puffery in advertisements: The effects of media context, communication norms, and consumer knowledge. However, no country is low-context or high-context in absolute terms; instead, there is a mix of explicit & implicit communication everywhere.
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