Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Not just an excellent revenue growth rate, but the company has also maintained strong profitability. The downgrades hit lenders . Nike therefore needs to grow its focus on the other economies and particularly the emerging economies that are seeing faster growth. As the pandemics impact has been the strongest on the US market, its impact on Nikes revenue has been harsh since the US is Nikes largest market. We want to literally work with them. The company generates most of its revenue from the United States. Another area where investment can be highly profitable for Nike is its HRM strategy and organizational culture. Lets explore the Nike target market profile from each of these viewpoints. ET In fact, Nike, Adidas, Puma, and Under Armor all saw DTC account for a greater share of their 2021 sales than in 2019. The US is the largest market for Nike and in 2019, it accounted for around 41% of the net revenue of the company. According to Noel Kinder, Nikes chief sustainability officer, one of the biggest concerns driving innovation throughout the company is going fast really, going faster. But the brand is already as speedy in innovation and iteration as its athletes are on the track. The company is the worlds leading sportswear brand, edging out competitors like Adidas, Puma, and Under Armour. household expenditure on women's footwear in the U.S. While Nike has already benefited in this area by moving its business to the clouds earlier than its rivals, the company can gain significant leverage by sustaining its focus on technological innovation in the coming years. While the situation has improved in recent years, its HR related issues are not entirely over, and the company should gain higher employee satisfaction through inclusion and diversity programs. GUAP has worked with mega brands including Nike, TikTok, Coca Cola and Adidas. Opportunities. Logistics - Embedded Finance Industry Revenue Trend Analysis, 2020-2029 3.4. Total Enterprise Value to Total Revenue (ttm). Nike's mass production factories are, without a doubt, harming the environment. Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. ET Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 Nike SWOT Analysis 2023: A Competitive and Detailed Report!