Textbook of pharmaceutical industrial management, New Delhi: Elsevier, 2010. The company majorly operates in the regions including the Asia pacific and the Middle East, which has seen a tremendous economic growth in the last decade. 9). Cole defines ASK as the measure of a flights passenger carrying capacity, which is calculated by multiplying the number of seats on an aircraft by the distance travelled in miles (187). July 23, 2021. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. In 2010, Emirates Airlines was ranked first with regard to quality provision (Sambidge par. Thirdly, in the airline industry, the consumer power varies with presented choices. Emirates Airlines is one of the major government owned companies in UAE. Emirates High prices for tickets make customers choose the alternative variants of transportation. To guarantee the effective long-term performance, Emirates needs to address the increasing competition within the market and the negative impacts of political and economic factors. The firms growth has emanated from the adoption of effective competitive strategies. Emirates regularly launch the environmental projects and participate in the governmental programs oriented to protecting natural resources in the country (Emirates Home par. Each passenger can now choose the kind of music to listen to or a movie to watch while in the plane. The company mission requires increased innovativeness and be proactive to any eventuality. The runways are equipped with effective technologies, which enable the airlines to land and takeoff safely even under poor weather. Therefore, it is fundamental for airline companies in the country to plan their capacity. The trade agreements have opened new opportunities for the airline particularly within the global market. Moreover, the marketing strategy is also based on the services delivery. "Emirates Airlines Business Strategy." 2022. All the locations where the company operates form the spread of the firms income. Emirates Airlines Internal and SWOT Analysis Emirates Airlines Strategic Planning & Marketing In spite of using the successful strategy that is oriented to increasing the brand loyalty and quality of services, Emirates can face problems in the future associated with the lack of the appropriate diversification strategy.
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