Since the factors cannot be influenced by a business enterprise, so it is upon the business to adapt itself to the factors. professional specifically for you? Thats almost 10 pp better than the EMA average and 11.7 pp better than the global average. (Muller, 2011, p. 38) Any tax reforms or rule modifications related to flight insurance of passengers, airport activities and market competition can affect Ryanair. Then there are also problems of cancellations for delayed flights, for which compensations and reimbursements can become a major expense for Ryanair. At this stage it is noteworthy that the total revenues for EasyJet have consistently grown year upon year by 16% and 30% over 2010 base year. A low ratio is an indicator that an organization can duly pay all its dues. Comprehensively, the two organisations share almost similar strategies. EasyJet is also affected by other environmental issues like inflation, per capita income, gross domestic product and government taxes. This will reduce the fare burden on customers by avoiding travel agents. Relative to this development, Ryanair has also adopted a red ocean strategy where it steals customers from other market segments (predominantly the customers of major airlines) (Thomson & Baden-Fuller 2010). EasyJet uses reward policies to motivate its employees by giving an annual performance-driven bonus and grants of performance shares to eligible employees. Stock of the day 03/10/2017 easyJet PLC news of its CEO search and an idea of how the firm may benefit from Ryanairs recent troubles and the collapse of Monarch Airlines. Stated differently, both airlines use the direct sales strategy to market their services. On average, easyJet achieved a punctuality level of 91.6% from February to June 2021. Ryanair uses no hub. Secondly, primary airports often choose not to work with low fare airlines as the latter do not need many services like aerobridges, elaborate check-in-service which is preferred by full fare airline companies. Environmental Since UK has a saturated market for air travel and prospect of growth is limited, therefore EasyJets focus must be on the continental and Eastern European market. In later sections of the study, this paper shows the operational areas where the organisational strategies of both organisations converge and diverge.
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